Case Study: Bricomarché achieves new market share and 41% online sales growth with Similarweb

How Bricomarché Captured New Market Share Using Similarweb's Real-Time Data

Bricomarché, part of the Les Mousquetaires group with 470 points of sale across France, faced a strategic challenge when the pandemic-driven boom in DIY and renovation slowed in 2022. Unsure whether the slowdown was company‑specific or market‑wide and constrained by GDPR limitations, the retailer urgently needed real‑time benchmarking to guide digital and marketing decisions.

By adopting Similarweb’s real‑time traffic and conversion metrics, Bricomarché optimized SEO, launched new landing pages and CRO initiatives, and tracked ROI across channels. The data-driven approach delivered clear gains: 54% of site visitors were new (vs. 25–30% for competitors), unique visitors rose year‑over‑year during Sep–Dec 2022, online sales grew 41%, average basket size increased 18%, and overall market share improved.

Bricomarché

Hubert Brillaud

Web Marketing Manager