Case Study: Any.do closes funding rounds and boosts user acquisition with SimilarWeb

How Any.do successfully closes funding rounds and improves its user acquistion

Any.do is a task-management app with about 15 million users across Android, iPhone and web that needed to prove its market leadership to investors and partners. The company’s challenge was demonstrating superior engagement, retention and install feasibility—key signals investors and bundling partners require—so it could win funding rounds and inclusion in carrier and vendor bundles.

Any.do used SimilarWeb’s App Analysis and Leaderboard to benchmark Active App Users, Category Usage Index, Loyal User Percentage and Median Lifetime Day against competitors, then shared comparative reports with stakeholders. The evidence helped close multiple funding rounds and secure partnerships with companies like SOFTBANK and Samsung, growing its user base and brand; benchmark results showed 60% loyal users (median lifetime ~54.5 days), a top category rank and substantially higher active-user rates versus rivals.

Any.do

Omer Perchik

Chief Executive Officer