Case Study: accessiBe achieves faster lead qualification and accurate pricing with Similarweb

How accessiBe Optimized Its Sales Process with Similarweb Data

accessiBe is a market leader in web accessibility, serving over 100,000 websites with AI and manual solutions to meet compliance standards. As the company scaled, its RevOps team struggled to qualify inbound leads and set accurate pricing because it lacked visibility into prospects’ real web traffic and engagement, relying instead on self-reported data that made prioritization, forecasting, and sales routing inefficient.

To fix this, accessiBe integrated Similarweb’s traffic and engagement data into Salesforce via a custom API, using monthly trends and a six-month rolling average to segment leads, set pricing tiers, and route accounts to the right sales reps. The data-driven approach improved lead qualification, pricing accuracy, sales efficiency, close rates, and forecasting, enabling more competitive, scalable go-to-market decisions.

accessiBe

Demar Amacker

Director of Revenue Operations