Case Study: Gen3 Marketing achieves 70–100% increases in clients' traffic share with Similarweb

Gen3 Uses Similarweb to Increase Clients’ Market Share with Major Publishers

Gen3 is a US performance marketing agency that manages affiliate, social, and paid campaigns for a diverse client portfolio. The team charged with building effective affiliate programs struggled to get a holistic view of publishers’ and clients’ digital performance, making it hard to quantify the impact of external factors like Google algorithm changes on affiliate strategies.

By adopting SimilarWeb’s competitive intelligence, Gen3 identified five underperforming publishers and collaborated with each to improve client exposure. That targeted work led to a 70–100% increase in traffic share for those publishers and positioned SimilarWeb as an essential tool for pitching and optimizing client affiliate programs.

Gen3 Marketing

Megan Neri

Senior Affiliate Manager