Case Study: Gen3 Marketing increases clients’ traffic share with Similarweb

Gen3 Marketing increases traffic share 70-100% with Similarweb

Gen3 Marketing, a US performance marketing agency, faced the challenge of lacking insights into publishers' traffic analytics, which hindered their ability to form optimal affiliate partnerships for their clients. They struggled to gauge the influence of external factors like Google algorithm updates. To address this, they turned to the Similarweb Digital Data platform.

Using Similarweb, the Gen3 team gained a comprehensive view of website traffic and audience metrics, allowing them to identify high-performing affiliates. This solution enabled them to collaborate with five major publishers, implementing tailored strategies that resulted in a 70-100% increase in traffic share for their clients. Similarweb became an integral tool for both pitching to new clients and supporting existing ones.

Gen3 Marketing