Case Study: eToro achieves smarter media buys and higher ROI with Similarweb

eToro Leverages Similarweb Insights to Make Smarter Media Buys

eToro is a leading social investing platform with more than 23 million users across 100+ countries, growing rapidly as demand for crypto assets rises. To sustain that expansion the media buying team needed reliable, timely competitive intelligence across diverse local markets—a task that was often slow and inconsistent given different regional regulations and fragmented data sources.

By adopting Similarweb, the team gained a single source to monitor competitors’ paid campaigns, evaluate publishers and ad networks, spot regional trends, discover new traffic sources and refine keyword strategies. The third‑party insights improved media planning and publisher negotiations, allowing eToro to quickly optimize placements, creatives and offers, ramp up user acquisition, boost ROI and win market share.

eToro

Shiran Herzberg

Head of Media Partnerships