Case Study: Croud (digital agency) achieves improved client market share and competitive visibility with Similarweb

Digital Agency Croud Uses Similarweb to Help Clients Unlock Market Potential

Croud, a global full-service digital marketing agency founded in 2011, faced limited visibility into traffic and competitive dynamics across brands, categories and markets. The team needed a reliable way to benchmark category share, track sector growth over time and diagnose brand health to uncover market opportunities.

By adopting Similarweb’s site-level traffic and competitor insights, Croud gained multi-market benchmarking—seeing traffic share, related site behavior and sector trends. That intelligence helped clients boost market share: a lingerie brand refined local media mixes and ad copy to reach new audiences, a VOD client analyzed competitor app engagement to understand new entrants, and a homeware retailer optimized its media mix after reviewing competitors’ ad channels.

Croud

Duncan Nichols

Director of Strategy and Planning