Case Study: DHL achieves 30%+ more sales opportunities and 40% faster deal closures with SimilarWeb

DHL added Technographics to how they leverage SimilarWeb to gain increased sales reps productivity

DHL Express, the international courier and express delivery arm of Deutsche Post DHL Group, was generating many quality eCommerce leads from SimilarWeb but needed a way to prioritize which prospects to engage and to understand their needs before outreach. With limited time, sales reps had to focus on the right leads and tailor conversations to improve win rates and productivity.

By adding SimilarWeb Technographics to their market intelligence, DHL quickly identified high-value prospects—especially those working with incumbent logistics providers and using eCommerce platforms that integrate easily with DHL. This approach increased sales opportunities by 30%+ overall (up to 50%+ in some regions) and cut the time to close new customers by about 40%, enabling more efficient, targeted outreach.

DHL

Leendert van Delft

Vice President Sales Programs