Case Study: Danone boosts retail site visibility and sales with Similarweb

Danone boosts retailer search CTR by 0.4 pp with Similarweb

Danone, a leading multi-local food and beverage company, faced the challenge of maximizing brand visibility in the competitive yogurt category on retailer websites. Their goal was to optimize their keyword bidding strategy for on-site searches to appear at the top of results cost-effectively. They turned to Similarweb and its digital market intelligence to analyze on-site search data and shopper behavior.

Using Similarweb's data, Danone discovered that consumers were searching more for the term "Greek" rather than the more competitive "Greek Yogurt." By shifting their keyword strategy and even updating product descriptions and packaging to focus on this term, they achieved better visibility. This solution from Similarweb led to a 0.4 percentage point increase in click-through rate and directly improved sales.

Danone