Case Study: CP Skin Health Group drives ecommerce growth with Similarweb

CP Skin Health Group launches dozens of targeted campaigns with Similarweb

CP Skin Health Group, a skincare portfolio within Colgate-Palmolive, needed better visibility into digital market performance. Their challenge was measuring ecommerce effectiveness without blind spots, including understanding traffic across retail partners, customer retention, and their direct-to-consumer performance versus competitors. They turned to Similarweb for its competitive intelligence platform to gain these insights.

Similarweb provided real-time market intelligence, allowing CP Skin Health to independently monitor traffic and benchmark performance. This enabled them to identify specific growth opportunities, such as optimizing a key retail partner's sun protection category. Using Similarweb's insights, they launched targeted campaigns, optimized brand pages, and refined SEO strategies. As a result, CP Skin Health recovered lost traffic, won back market share, and drove sustained ecommerce growth across channels.

CP Skin Health Group

Dave Ericson

Retail Media Manager