Case Study: Coty secures new partnerships and boosts ecommerce growth with Similarweb

Coty empowers 70+ employees to secure new partnerships with Similarweb

Coty, a global beauty company with a portfolio of over 20 brands, faced the challenge of navigating the rapidly changing ecommerce landscape. They needed to identify the best retail partners, invest in growing product categories, and accelerate their direct-to-consumer business strategy. To address this, they turned to the vendor Similarweb for its digital insights and analytics.

The solution involved using Similarweb's platform, including its Keyword Analysis, to gain real-time insights into web traffic, visitor demographics, and market trends. This enabled Coty to identify lucrative opportunities and create data-driven marketing strategies. As a result, Coty successfully secured new partnerships, prioritized high-growth markets, and gained a stronger negotiating position with retailers. Over 70 employees worldwide use Similarweb daily to inform key business decisions.

Coty