Case Study: CJ Affiliate expands into new markets with Similarweb

CJ Affiliate expands into APAC and LATAM with Similarweb

CJ Affiliate, a prominent global affiliate marketing network, sought to expand into new APAC and LATAM markets but faced the challenge of identifying and qualifying high-quality publishers in these regions. They needed deeper market insights and a broader view of potential partners to ensure network excellence, turning to Similarweb and its Digital Data intelligence for a solution.

Using the Similarweb Sales Solution, CJ Affiliate evaluated potential publishers based on traffic quality and market size, which allowed for a data-backed qualification process. This empowered them to pinpoint untapped opportunities and engage in more strategic conversations. As a result, Similarweb helped CJ Affiliate significantly increase its reach in priority markets and elevate the overall quality of its publisher network.

CJ Affiliate

Nele Sharp

Director of Global Publisher Development