Case Study: CC Wellness doubles Amazon ROAS with Similarweb Shopper Intelligence

CC Wellness doubles Amazon ROAS with Similarweb

CC Wellness, a California-based pharmaceutical company specializing in personal care products, faced a challenge with low return on ad spend (ROAS) for their top-selling brand #LubeLife on Amazon despite being an industry leader. To address this, they turned to Similarweb and its Shopper Intelligence service to investigate their target audience.

Using Similarweb's demographic insights, CC Wellness benchmarked their shoppers against the category and competitors. This allowed them to shift marketing efforts towards high-income shoppers. The solution from Similarweb yielded remarkable results, including an overall increase in sales and a doubling of their Amazon ROAS.

CC Wellness