Case Study: CC Wellness achieves 2x Amazon ROAS with Similarweb Shopper Intelligence

CC Wellness doubled its Amazon ROAS with Similarweb Shopper Intelligence

CC Wellness, a California-based pharmaceutical and personal care company, is the maker of #LubeLife — the top-selling lubricant on Amazon with over 130,000 ratings. Despite strong sales and category leadership, the brand experienced low return on Amazon ad spend (ROAS), which constrained growth.

Using Similarweb Shopper Intelligence to analyze shopper demographics and benchmark against competitors, the eCommerce team discovered a larger-than-expected share of high-income shoppers evaluating #LubeLife. By shifting paid marketing toward that demographic, CC Wellness increased sales across all SKUs and doubled the brand’s ROAS.

CC Wellness

Jason Molina

General Manager