Case Study: APMEX, Inc. achieves 430% search traffic growth and 10+ new direct partnerships with SimilarWeb

Building effective marketing strategies and partnerships

APMEX, the #1 U.S. specialty retailer of physical precious metals, needed more effective marketing strategies and partners to grow online demand. The marketing team used monthly competitive tracking to understand where rivals were getting traffic and to identify high-value audiences and partnership opportunities.

Using SimilarWeb intelligence, APMEX shifted from paid tactics to an organic SEO strategy built on analysis of 359 keywords, driving a 430% increase in search traffic in their largest search segment (July–December 2015). An Affinity Report also uncovered dollarcollapse.com and nine other publisher partners; by qualifying sites with engagement metrics, APMEX secured 10+ direct partnerships that delivered a significant traffic boost.

APMEX, Inc.

Steven Pope

Search Engine Marketing Manager