Case Study: Biocodex boosts Amazon market share with Similarweb Shopper Intelligence

Biocodex boosts Amazon market share 40% in 7 months with Similarweb

Biocodex, a family-owned pharmaceutical company, faced a challenge in evaluating its Amazon market share and growth within the US probiotics category. Their ecommerce team lacked the competitor insights and category data needed to verify performance and make informed budgetary decisions, which hindered their expansion efforts. They turned to the vendor Similarweb and its Shopper Intelligence product for a solution.

Using Similarweb, Biocodex integrated its sales data to gain precise market share insights and a consolidated view of its performance. The solution enabled the team to identify a stagnation in market share, leading to a strategic budget shift. This resulted in a 38% sales surge in just seven months and allowed them to capture over 4% of the probiotics market, demonstrating the significant impact of the data provided by Similarweb.

Biocodex