Case Study: Awin achieves stronger partnership growth with Similarweb

Awin Leverages Similarweb Across Sales Teams to Grow Partnerships

Awin, a global affiliate network with over 100,000 publishers and 13,000 advertisers, needed a better way to expand its network, qualify leads, and strengthen existing partnerships. The company also wanted stronger market intelligence to improve sales pitches and identify new advertiser and publisher opportunities. To support this, Awin used Similarweb Sales Solution.

Similarweb helped Awin monitor website traffic, analyze site referrals, discover lookalike leads, and track transactional flows and market share across partners. As a result, Awin improved prospecting and pitching, reduced churn risk, and identified expansion opportunities more effectively, helping refine its sales strategy and grow partnerships.

Awin

Leonardo Li Puma

Global Publisher Development Manager