Case Study: Afiliza achieves market expansion, 35 new partnerships and a 15% SEM ROI boost with SimilarWeb

Afiliza Uses SimilarWeb to expand into new markets and grow its customer base

Afiliza, with its Widilo subsidiary, connects online shoppers to offers, voucher codes and cashback while monetizing traffic for European merchants. Its Business Development team must find and qualify market-specific eCommerce partners across diverse geographies, but cultural and language differences make it hard to evaluate affiliates and develop effective SEO/keyword strategies without an unbiased, third‑party tool.

By adopting SimilarWeb as its sole Market Intelligence provider, Afiliza used Affiliate insights to surface 35 new partnerships (driving a 2% revenue increase) and the Keyword Analysis tool to prioritize high-quality, brand‑optimized keywords. The platform shortened time-to-insight and boosted SEM investment ROI by 15%, accelerating Afiliza’s market expansion and partner revenue generation.

Afiliza

Sacha Scomo

Chief Operating Officer