Case Study: Adyen improves lead qualification and scales sales with SimilarWeb

Adyen Uses SimilarWeb Data to Optimize and Scale Sales Efforts

Adyen, an all‑in‑one payments platform that helps businesses accept the right payment methods, expand globally and increase conversions, faced a challenge scaling its sales efforts. With a steady stream of inbound leads and an ambitious outbound expansion plan, the team needed a reliable way to prioritize opportunities and gain the deep business insights required for a consultative sales approach.

By integrating SimilarWeb’s digital performance insights into their demand generation and outbound workflows, Adyen can objectively identify, qualify and prioritize merchants by deal size and solution fit at scale. The data-driven process saved time and resources, enabled tailored solutions based on geographic and performance signals, and strengthened partnership-based sales that drive mutual growth.

Adyen

Floris Dorgelo

Demand Generation Product Manager