Case Study: Investing.com achieves 30% referral traffic growth and 250K extra product visits with SimilarWeb

A Global Financial Portal with tens of millions of monthly page views

Investing.com is a global financial portal available in 27 languages that attracts about 43 million monthly visits. Facing the need to drive more traffic and new revenue streams, the company sought to grow its partner network, activate underused social channels, and better align site content with audience interests.

Using SimilarWeb’s Referrals, Compare, Industry Analysis and Popular Pages tools, Investing.com identified and qualified high‑value referrers, shifted resources into social media ahead of competitors, and optimized pages based on top-performing publisher content and search keywords. The effort led to a 30% increase in traffic from 10 new partnerships, about 250k additional visits to a new product page, and the launch/expansion of an integrated social media team.

Investing.com

Igal Stolpner

Head of Growth & Marketing