Case Study: Danone achieves +8% clicks to product description pages MoM and improved conversions with Similarweb

+8% clicks to product description page MoM and better conversions

Danone faced the challenge of maximizing brand visibility in the highly competitive yogurt category on retailer sites and needed a cost-effective keyword bidding strategy for their media agency to appear at the top of on-site searches.

By leveraging Similarweb’s on-site search data (which showed 90% of category traffic came from search), Danone discovered consumers searched “Greek” more than “Greek Yogurt” and that terms like “No Sugar” were rising. Shifting keyword focus and updating product descriptions/packaging improved targeting, driving +8% clicks to product pages month-over-month, a 0.4 pp lift in CTR and better conversions and sales.

Danone

Sofia Piana

Digital Excellence Manager