Case Study: UrbanStems achieves 100% order automation and 90% chargeback reduction with Signifyd

UrbanStems - Customer Case Study

UrbanStems, a rapidly growing floral and gifting company offering same- and next-day delivery, faced escalating fraud and slow manual reviews that jeopardized fulfillment of perishable orders. Their rules-based provider (Kount) left them reacting to fraud after the fact, driving up chargebacks and forcing costly false declines that hurt revenue and customer experience.

By switching to Signifyd’s Guaranteed Fraud Protection (integrated with Salesforce Commerce Cloud), UrbanStems automated 100% of order decisions while Signifyd assumed financial responsibility for fraud chargebacks. The change delivered a 3% uplift in approved orders, a 90% reduction in chargebacks, $0 in fraud losses, and restored the speed and confidence needed to scale peak-day fulfillment.

UrbanStems

Anna Viragh

Special Projects Senior Analyst