Case Study: Rooted achieves more accepted orders and zero fraud losses with Signifyd

Signifyd helps them accept more orders, eliminate fraud losses and reduce manual reviews to focus on growth

Rooted is a Nashville-based premium apparel and footwear retailer that grew from a local concept into an international seller. As orders expanded across the US, Canada, Mexico and Asia, the company faced rising fraud, time-consuming manual reviews and the need to decline orders from certain countries—threatening growth and customer experience.

Implementing Signifyd’s Guaranteed Fraud Protection let Rooted accept more local and international orders without manual reviews or false declines. The solution eliminated fraud losses, drove an 88% reduction in cases reviewed, a 10% increase in accepted orders and delivered zero chargebacks, freeing the team to focus on scaling the business.

Rooted

Jaime Bacalan

Cofounder