Case Study: KinkyCurlyYaki achieves 12% more accepted orders, 96% fewer reviews and zero chargebacks with Signifyd

Signifyd has helped them accept more orders, keep fraudsters away, and eliminate chargeback losses

KinkyCurlyYaki, founded by Vivian Kaye, makes natural-looking kinky hair extensions and grew rapidly through social proof and influencer buzz. That growth exposed the business to online fraud after it began accepting credit cards—rising chargebacks, costly disputed orders, and revenue lost to false positives when the team declined legitimate international or military customers.

Kaye partnered with Signifyd for guaranteed fraud protection, which let her approve more orders with confidence and stop eating chargeback losses. The result: a 96% drop in cases needing review, a 12% increase in accepted orders, and zero chargebacks—helping KinkyCurlyYaki scale past $1M in sales and continue growing.

KinkyCurlyYaki

Vivian Kaye

Founder