Case Study: PetFlow achieves 90% reduction in chargebacks, 95% fewer reviews and 75% faster review times with Signifyd

Signifyd allows PetFlow to accept more orders, more often and has helped to proactively address emerging fraud trends before they impact the bottom line

PetFlow.com is a fast-growing e-commerce pet supply retailer that scaled from $1M in annual sales in 2010 to over $50M by 2013, supported by a massive social presence and 150,000+ active customers. That growth brought rising fraud and chargeback losses and forced time-consuming manual reviews that diverted resources, slowed order acceptance and risked declining legitimate customers.

By partnering with Signifyd, PetFlow put advanced social graph analysis to work, cutting chargebacks by more than 90% while reducing cases reviewed by 95% and review time per case by 75%. The solution saved the company tens of thousands of dollars a month, enabled more orders to be accepted, and allowed fraud trends to be addressed proactively before they hit the bottom line.

PetFlow