Case Study: Au Vodka achieves 97% fraud reduction and revenue protection with Signifyd

Rapid growth and a premium product made Au Vodka a target for fraudsters

Au Vodka is a luxury British vodka brand known for gilded bottles and premium D2C merchandise that scaled rapidly across Europe. That explosive online growth brought rising fraud, heavy manual-review burdens and mounting product losses and chargebacks, putting international expansion at risk.

Au Vodka partnered with Signifyd for automated fraud decisioning, global Commerce Network insights and a 100% chargeback guarantee. The result: fraudulent orders fell by 97% (fraud rate cut from roughly 3% to ~0.08%), online revenue rose from about £200k to £700k monthly, fraud assessments now take minutes, and the brand can confidently continue its global expansion.

AU Vodka

Jordan Major

Head Of Ecommerce