Case Study: Rainbow Shops achieves 99.5% order approvals and 51% fewer chargebacks with Signifyd

Rainbow Shops - Customer Case Study

Rainbow Shops, a value-driven fashion retailer with over 1,000 stores and a growing ecommerce business, faced rising order volumes and the need to protect a friction-free customer experience. Manual fraud reviews and an inadequate fraud provider during their replatform to Shopify left Rainbow exposed to abusive and criminal chargebacks and hindered real-time order automation.

Rainbow implemented Signifyd’s Commerce Protection Platform—leveraging its pre-built Shopify integration, Guaranteed Fraud Protection, and automated Chargeback Recovery—to automate decisions, fight abusive disputes, and recover lost revenue. The results: a 99.5% approval rate, a 51% reduction in chargebacks, a 50% chargeback win rate, full coverage of fraud and INR losses, and significant time-savings and transparency for Rainbow’s team.

Rainbow Shops

David Cost

Vice President of Ecommerce & Marketing