Case Study: Public Desire boosts international orders and eliminates manual review with Signifyd

Public Desire cuts manual review from 12% to 0% with Signifyd

Public Desire, a UK-based apparel and footwear brand, faced challenges with fraud management and order automation as it expanded globally. Their existing system failed to control fraud, leading to a high volume of manual reviews. To address this, Public Desire partnered with Signifyd for its abuse prevention and fraud protection services.

Signifyd provided a solution that fully automated Public Desire's order review process. As a result, manual reviews dropped from 12% of orders to 0%, and the order approval rate increased by 7%. This efficiency allowed Public Desire to confidently accept more international orders, leading to a 10% increase in international traffic.

Public Desire