Case Study: Natural Baby Shower halves fraud costs and boosts order approvals to 99.6% with Signifyd's Guaranteed Fraud Protection

Natural Baby Shower - Customer Case Study

Natural Baby Shower, founded by Victoria Hampson and Clifton Vaughan, is one of the United Kingdom’s fastest‑growing baby & infant goods retailers, with annual sales approaching £8 million. Rapid growth and seasonal spikes strained its manual fraud‑review process: the customer service team spent about 15% of its time on manual reviews, fraud and chargebacks cost roughly £5,000/month, and leaders concluded the manual model wasn’t sustainable.

Natural Baby Shower integrated Signifyd’s Guaranteed Fraud Protection (Shopify integration) to automate real‑time order screening and financially guarantee approved orders. The move halved direct fraud costs, eliminated chargebacks from fraudulent orders, removed manual reviews, raised the order approval rate to 99.6%, handled a 14× Black Friday week surge (~9,500 orders) and helped drive a 70% year‑over‑year sales increase.

Natural Baby Shower

Clifton Vaughan

Co-Founder