Case Study: Natural Baby Shower achieves 99.6% order approval with Signifyd Guaranteed Fraud Protection

Natural Baby Shower boosts order approval to 99.6% with Signifyd

Natural Baby Shower, a fast-growing UK-based baby products retailer, faced a challenge with its unsustainable manual process for fraud management. This became particularly problematic during holiday order spikes. To address this, they turned to vendor Signifyd and implemented its Guaranteed Fraud Protection product.

By integrating Signifyd's solution, Natural Baby Shower automated its fraud review process, gaining the scalability needed for its growth. The results were significant: the customer service team reclaimed 15% of its time previously spent on manual reviews, and the order approval rate increased to 99.6%. Signifyd provided the retailer with both efficiency and growth.

Natural Baby Shower