Case Study: Maplin (UK consumer electronics retailer) achieves 400% online revenue growth and zero fraud losses with Signifyd

Maplin goes digital with Signifyd’s Commerce Protection Platform

Maplin, a UK consumer electronics retailer that closed its last physical store in 2018 and re-launched as a fully digital, direct‑to‑consumer brand, faced a new challenge: rapid ecommerce growth left it exposed to fraud when its only protection was basic payment‑gateway tools. Pivoting online lowered margins and opened the business to levels of fraud it had never encountered, creating an urgent need for reliable order automation and commerce protection.

Maplin implemented Signifyd’s end‑to‑end fraud protection—quickly integrated via its Magento connector—which guaranteed approved orders, fought chargebacks, and automated decisioning so the team could “set it and forget it.” The result: a 400% increase in online revenue in one year, £0 in fraud losses and zero hours spent on manual review, allowing Maplin to confidently fulfill large orders and focus on growing its brand.

Maplin

Ollie Marshall

Managing Director