Case Study: Mack's Prairie Wings achieves 100% automated order review and zero fraud losses with Signifyd

Mack’s Prairie Wings scales up for seasonal demand with Signifyd’s order automation

Mack’s Prairie Wings, a long-standing sporting goods and mail-order outfitter in Stuttgart, Arkansas, faced extreme seasonality—November to January generates over 70% of revenue—and struggled to scale fraud screening during peak demand. Their rules-based solution forced staff to manually review more than 25% of orders during surges, delaying fulfillment, harming same-day shipping promises, and overburdening the call center.

Mack’s implemented Signifyd’s Guaranteed Fraud Protection (integrated via Solupay) to fully automate order review with a 100% financial guarantee. The move automated 100% of online orders, raised approval rates from ~94% to 99.6% (≈+5.5%), cut chargebacks to <0.014%, eliminated fraud losses, and reduced seasonal customer service payroll by about 60%, restoring fast fulfillment and improving customer experience.

Mack’s Prairie Wings

Debbie Pinckard

Chief Financial Officer