Case Study: Mack’s Prairie Wings achieves 100% online order automation with Signifyd

A Signifyd Case Study

Mack’s Prairie Wings automates 100% of online orders with Signifyd and boosts approvals by 6%

Mack's Prairie Wings, a sporting goods retailer specializing in waterfowl hunting, faced challenges scaling operations to meet extreme seasonal demand while managing fraud. Their previous rules-based system required manual review of over 25% of orders, slowing fulfillment. They turned to Signifyd for its Guaranteed Fraud Protection solution to automate order reviews and improve scalability.

Signifyd provided automated order review, guaranteeing all approved orders against fraud loss. This allowed Mack's Prairie Wings to automate 100% of their online orders. The solution from Signifyd increased order approval rates by almost 6%, eliminated fraud liability, and freed the customer support team to focus on phone orders, enabling them to maintain their promise of same-day shipment.


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