Case Study: Hot Topic achieves 99%+ approval rates and 100% order automation with Signifyd

Hot Topic approves more orders instantly, transforming customer experience

Hot Topic, the mall-born leader in omnichannel entertainment and music merchandising, faced growing pains as its ecommerce volume surged: manual order reviews caused fulfillment delays and high false-decline rates that hurt customer experience and revenue. To stay competitive and protect its superfans, Hot Topic needed faster, more accurate order decisioning and automation.

Hot Topic implemented Signifyd’s Guaranteed Fraud Protection (integrated with its commerce platform) to leverage Commerce Network data and machine learning for automated decisions backed by a 100% financial guarantee. The change enabled 100% order automation, lifted approval rates to over 99%, recovered 94% of previously declined orders, and delivered a multimillion-dollar uplift in found revenue plus higher customer lifetime value.

Hot Topic

Steve Vranes

Chief Executive Officer