Case Study: Cuts Clothing achieves a 99% approval rate and $0 in fraud chargebacks with Signifyd

Cuts eliminates chargebacks and meets growing global demand for their signature cuts

Cuts Clothing, founded in 2016 to make the ideal men’s tee, grew into a multimillion-dollar global apparel brand but became a frequent target of fraud and abuse. Without in-house fraud expertise, the team relied on manual reviews, suffered rising chargebacks, and even curtailed international expansion to protect revenue.

Cuts implemented Signifyd’s commerce protection (Revenue Protection and Abuse Prevention) integrated with Shopify, relying on Signifyd’s merchant network and Chargeback/INR guarantee to confidently ship cross-border. The result: approval rates above 99%, $0 in fraud and abuse chargebacks, a 122% ROI in six months, and hundreds of thousands of dollars in additional revenue while resuming expansion into Australia, Canada, the EU and Hong Kong.

Cuts Clothing

Steven Borrelli

CEO and Founder