Case Study: Carbon38 achieves 99%+ approval, 100% order automation and $0 fraud losses with Signifyd

Carbon38 - Customer Case Study

Carbon38 is a fast-growing athleisure brand focused on female empowerment that grew rapidly from a small startup to a community of over half a million customers. That growth strained its customer care team, which was manually reviewing orders and fighting abusive chargebacks — a time- and resource-intensive process that slowed customer service and limited the company’s ability to scale.

By adopting Signifyd’s Commerce Protection Platform (Guaranteed Fraud & INR Protection plus Automated Chargeback Recovery), Carbon38 automated order decisions and outsourced chargeback disputes with financial guarantees on approved sales. The result: 100% order automation, a 99%+ approval rate, $0 in fraud losses, Signifyd-managed chargeback recovery, and a 3% uplift in revenue — freeing the team to focus on proactive customer care.

Carbon38

Shawn Potter-Bradford

Director Of Customer Care