Case Study: iHeartRaves achieves 98% reduction in order reviews and 10% increase in accepted orders with Signifyd

Building Community by Celebrating the Individual

Emazing Group — founded by Brian Lim and home to brands like iHeartRaves, EmazingLights and INTO THE AM — grew from street‑level beginnings into a global ecommerce community that celebrates self‑expression. Rapid, fan‑driven growth created a bottleneck: teams spent too much time manually reviewing orders (especially international ones), which delayed shipments, turned away legitimate customers and threatened the friction‑free experience central to the brand.

Emazing Group implemented Signifyd’s Guaranteed Fraud Protection, using big data and machine learning to make instant ship‑or‑don’t‑ship decisions and leverage a global commerce network. The result: a 98% reduction in cases reviewed, a 95% drop in order review time and a 10% increase in accepted orders, allowing the team to focus on product, community and scaling fulfillment.

iHeartRaves

Brian Lim

iHeartRaves