Case Study: Emma achieves 6.4% more approved orders and 12X ROI in 2.5 months with Signifyd Revenue Protection

Boxed mattress specialist Emma is on a mission to deliver a better sleep experience

Emma is a direct-to-consumer mattress brand founded in Frankfurt in 2013 that has grown to 25 countries. As it expanded internationally, Emma struggled with lost orders and poor checkout conversion caused by legacy 3‑D‑Secure technology: the team felt forced to use 3‑D‑Secure to shift chargeback liability, but doing so kept their order approval rate around 92% and turned away many legitimate customers.

Emma replaced 3‑D‑Secure with Signifyd’s Revenue Protection (integrated with Magento), which uses the Signifyd Commerce Network to make guaranteed decisions on 98%+ of transactions instantly. The change removed checkout friction, increased approved orders by 6.4% to ~98.4%, delivered a 12× ROI in 2.5 months, and approved 70% of traffic that 3‑D‑Secure would have declined—driving millions in additional revenue and prompting rapid international rollout.

EMMA

Santosh Marrivagu

Head