Case Study: BHFO achieves 99.66% order approval and 69% fewer chargebacks with Signifyd

BHFO cuts chargebacks by 69% with Signifyd

BHFO, one of the largest online outlets for designer apparel and footwear, faced significant challenges with fraud management and return policy abuse. Their previous fraud prevention partner was overcorrecting, which created customer friction and hindered operations. To address this, BHFO partnered with Signifyd for its Guaranteed Fraud Protection and Return Abuse Prevention solutions.

By implementing Signifyd's solutions, which leverage extensive commerce network intelligence, BHFO drastically reduced fraud and eliminated unnecessary customer friction. The results were substantial: the company achieved a 99.66% order approval rate and reduced its chargeback rate by 69%. This partnership provided BHFO with the peace of mind to focus on its growth strategy.

BHFO