Case Study: BHFO achieves 99.66% order approval and 69% reduction in chargebacks with Signifyd

BHFO - Customer Case Study

BHFO, one of the largest online outlets for designer apparel, accessories and footwear based in Cedar Rapids, experienced rapid growth that exposed weaknesses in its fraud approach: its previous provider was overblocking legitimate orders, causing lost sales, frustrated customers and slow manual reviews that delayed fulfillment and hindered expansion.

Partnering with Signifyd and its data-rich Commerce Network, BHFO implemented Guaranteed Fraud Protection and Abuse Prevention with real-time decisions and automation. The result: a near‑perfect 99.66% approval rate, a 69% drop in chargebacks (with $0 lost to chargebacks reported), faster order fulfillment, reduced customer friction and the ability to focus on growth opportunities like return-abuse prevention and B2B expansion.

BHFO

Sofia Giussani

Director Of Digital Marketing