Case Study: Everything But the House achieves streamlined fraud prevention and preserved bidder trust with Sift

Streamlined fraud workflow, delightful user experience

Everything But the House (EBTH) is an online estate-sale marketplace that lists about 150 sales a month, ships worldwide, and offers full-service photography, cataloging, payment and delivery with starting bids as low as $1. EBTH’s main concern was preserving bidders’ trust and the value of items after fraudulent bids—often from stolen cards or non-paying users—were delaying sales and forcing costly relists; fraud review had fallen to a 10-person team using a reactive tool that produced too many false positives and no proactive alerts.

EBTH integrated Sift’s machine-learning fraud prevention in under a week, using webhooks, a developer console, and deep links to their internal dashboard so suspected activity is flagged proactively and investigated efficiently. The results: a streamlined workflow with no dedicated on-site fraud analysts or extra security checks, reclaimed time from false-positive reviews, preserved user experience and bidder confidence, and a single solution that delivers accuracy and peace of mind.

Everything But The House

Bobby Uhlenbrock

Chief Technology Officer