Case Study: Smartproxy achieves faster fraud screening and less customer friction with Sift

Smartproxy Created a Better User Experience and Reduced Customer Friction with Sift

Smartproxy, a leading proxy and web data gathering solutions provider, needed a faster way to block fraudulent accounts and spot suspicious activity without creating friction for trusted users. Using Sift’s AI-powered fraud solution, Smartproxy set out to improve account review and customer onboarding while reducing delays and manual effort.

Sift helped Smartproxy automate account screening with workflows, risk scores, and data from the Sift Global Data Network, including checks for email addresses, domains, device links, VPN use, and fraud patterns. As a result, Smartproxy cut manual review time by 99%, streamlined account review from 48 hours to under 2 minutes, and reduced customer support emails and escalations by 96%.

Smartproxy

Lukas Marcinkevicius

Payments and Risk Lead