Case Study: Uphold achieves 0.01% fraud rate and 99% new user acceptance with Sift

How Uphold lowered fraud rates to 0.01% with Digital Trust & Safety

Uphold is a multi-asset digital money platform serving customers in over 180 countries with fiat, crypto, and commodities trading. As transaction volume and fraud risk grew, Uphold needed clearer visibility into who was using their service and more accurate, low-friction risk assessments to stop linked fraudulent accounts without creating excessive manual review bottlenecks.

By integrating Sift’s Digital Trust & Safety suite (Payment Protection, Account Defense, dashboards and Workflows, plus Dispute Management), Uphold automated real-time risk scoring and simplified reviews for analysts. The result was a dramatic drop in fraud—credit card/ACH fraud fell to 0.01%—while new user acceptance rose to about 99% and review capacity increased tenfold without hiring, with fewer false positives and reduced chargebacks.

Uphold

Rob McCall

Director, Fraud Prevention