Case Study: Universe (global events marketplace) stops abusive user-generated content and cuts resolution time 10x with Sift

How Universe proactively stops abusive user-generated content

Universe is a global events marketplace that grew rapidly to millions of users and saw a corresponding rise in fraudulent listings, spam and spambot attacks. As threats became more sophisticated and frequent, incidents began undermining customer trust and forced engineers to drop other work to respond—prompting the need for a proactive, scalable solution that could stop fraud before it launched.

Universe implemented Sift’s Content Integrity and Digital Trust & Safety Platform to automate real‑time review of user behavior and posted content using machine learning. Onboarding took a week, and the system now prevents bad actors from posting, cuts time-to-resolution by 10x, eliminates nearly all engineering involvement in reviews, and enables Universe to focus on growth and global market expansion.

Universe

Marissa Gordon

Director of Customer Success