Case Study: Turo achieves 98% fraud reduction and 100% ATO prevention with Sift

How Turo prevents ATO and maintains a trusted community

Turo is a peer-to-peer car sharing marketplace with more than 10 million members and 350,000 vehicles listed across multiple countries. As account takeover (ATO) attacks rose industry-wide, Turo relied on time-consuming manual reviews and password resets—more than 100 hours a week—to verify aged accounts and restore access, creating friction that risked losing legitimate Guests and Hosts.

Turo implemented Sift Account Defense to automate identity verification and apply dynamic workflows and 2FA self-remediation, eliminating much of the manual work. The result: a 98% reduction in overall fraud, 100% of ATO attempts blocked, 100+ hours per week saved, faster account recovery for users, and the ability to scale securely into new markets.

Turo

Mike Wilkins

Director of Trust & Safety