Case Study: Rently achieves a 65% reduction in ATO and eliminates hours of manual review with Sift

How Rently stays one step ahead of ATO and scams

Rently provides self-showing rental technology that lets prospective tenants access properties with one-time codes and integrated lock boxes, handling over 60,000 new accounts a month. The company was targeted by fraudsters using fake IDs and stolen selfies to bypass verification, and experienced account takeovers of manager accounts; its rules-based, manual review process was reactive and struggling to keep up.

Rently deployed Sift Account Defense (implemented in eight hours and trained for two months) to combine automation, adaptive rules, device fingerprinting and identity signals, plus Ekata data, enabling rapid reviews and auto-blocking of high-risk users. The solution cut about six hours of manual review per day, reduced false positives, and drove a 65% drop in account takeovers, improving security and customer trust.

Rently

Sahil Farooqi

Head of Customer Care and Security