Case Study: Paula’s Choice achieves 6x ROI and a 0.2% chargeback rate with Sift Payment Protection

How Paula’s Choice achieved 6x ROI and boosted brand reputation

Paula’s Choice, a 25+-year pioneer in cruelty-free, science-backed skincare, faced rising fraud: chargebacks, bulk orders resold overseas, and a faulty manual review process. When they briefly switched to a competitor’s rules-based revenue protection, fraud surged—about 6x their normal chargeback volume—overwhelming warehouse and client services teams.

They re-implemented Sift Payment Protection and Sift Workflows, relying on real-time machine learning instead of rules. Within days chargebacks fell to 0.2%, Sift blocked more accurately (2.2% vs. the competitor’s 3.1%), they uncovered new fraud types, saved $100K in prevented fraud orders in the first three days, and achieved a 6x ROI while strengthening customer trust and brand loyalty.

Paula’s Choice

Joshua Hamman

Director of Client Services