Case Study: HelloFresh achieves a 95% reduction in promo abuse with Sift

How HelloFresh reduced promo abuse by 95% with Digital Trust & Safety

HelloFresh, the world’s leading meal kit company serving millions of households across 14 countries, faced widespread exploitation of promotional offers that was hurting the business. Their manual, spreadsheet-based review process lacked the data and scalability to detect abuse effectively, and they needed a dynamic solution that could adapt to diverse regional requirements.

HelloFresh partnered with Sift and, with minimal code and a one-week rollout, deployed 12 market-specific machine learning models to verify households and stop promo fraud. The solution achieved 90%+ score precision in the U.S., cut promo abuse by 95%, and reduced manual review time—saving money and resources that were reallocated to drive further business growth.

HelloFresh

Anirudh Lanka

Senior Product Owner - Payments