Case Study: Creative Market achieves reduced fraud, faster seller approvals, and 500x efficiency with Sift

How Creative Market enables commerce and creativity with a single click

Creative Market is a San Francisco–based design marketplace where independent creators sell digital goods to a global audience of freelancers and agencies. As the platform grew to millions of users and millions of assets, its one-click checkout—designed to reduce friction—made the site attractive to credit-card testers and illegitimate sellers, straining an internal rules-based fraud system and risking chargebacks and customer experience.

Creative Market implemented a hybrid solution by layering Sift’s machine-learning fraud platform on top of their existing controls, automating decisions with Sift Score and using the Sift Console for fast investigations. The result was reduced fraud and chargebacks, low false positives, much faster approval of legitimate shops (efficiency gains up to 500x), and freed resources to focus on growth and customer experience.

Creative Market

Chris Winn

VP of Engineering