Case Study: Email Marketing Company reduces manual review time by over 90% and eliminates 200,000 verification hours with Sift

How an email marketing platform reduced manual review time by over 90%

A growing email marketing platform that helps businesses connect with customers faced rising scale and severity of messaging-driven fraud. As phishing, spam, and scam attacks increased, their manual vetting processes couldn’t keep up with growth; they needed a solution with high uptime, affordability at scale, model customization, data-sharing and integrations, and automation for common support tasks.

They implemented Sift Content Integrity to detect content- and user-level risk, identify and block fraud rings, and auto-disable accounts that exceed thresholds. The result: manual review time fell by over 90% (from ~5,000 to under 500 hours), 200,000 hours of customer verification wait time were eliminated, and roughly 20,000 support tickets were cut annually, streamlining onboarding and protecting the platform.